Pacifico Vintage Surf Bus

Client: Creature
Scope: bus wrap illustration
Year: 2008

Seattle-based advertising agency Creature created a campaign for Pacifico beer that capitalized on the coastal culture of Mexico. A dozen artists were commissioned to create original designs to be hand-painted onto vintage VW buses. The design I created around the pescadores of Mexico was a favorite of the Pacifico powers-that-be, and “Gracie” (as the she was dubbed) was shipped off to NYC, to drive around the burroughs spreading the gospel of Pacifico.